Promoting Sustainable Consumption in India: Challenges and a Path Forward
Abstract
The rapid evolution of industries and the influence of globalization have driven the growth of multinational corporations, which have become significant contributors to environmental degradation. Responsible resource consumption is now a pressing concern for both consumers and businesses worldwide. Therefore, it is crucial for all stakeholders to prioritize environmentally responsible behavior. In India, society has a long history of valuing sustainable practices to protect both society and the environment. Throughout ancient times, Indians have upheld the principles of resource conservation and need-based consumption. However, changing economic conditions and rising income levels have led to a noticeable shift in the consumption patterns of India's middle class. To address these changes, government bodies and social organizations are working to raise awareness among businesses about the importance of sustainable consumption. This paper seeks to examine the challenges associated with sustainable consumption in India and emphasizes the need for a collaborative effort involving various stakeholders to promote sustainable consumption practices.
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