Leveraging Big Data Analytics for Enhanced Decision-Making in Business Intelligence

Leveraging Big Data Analytics for Enhanced Decision-Making in Business Intelligence


  • Sandip J. Gami
  • Dr Iti Batra


This research paper delves into the transformative impact of big data analytics on business intelligence (BI) and decision-making processes. In an era where data is generated at unprecedented rates, businesses must harness the power of big data to gain actionable insights and maintain a competitive edge. The study explores advanced analytics techniques, including machine learning algorithms, predictive analytics, and real-time data processing, to uncover patterns, trends, and correlations within vast data sets. By integrating these techniques into BI systems, organizations can enhance their decision-making capabilities, leading to more informed strategies and operational efficiencies. Through a combination of theoretical frameworks and practical case studies, the paper illustrates the benefits and challenges of implementing big data analytics in various industries. The findings highlight the critical role of data governance, data quality, and the need for skilled data professionals to successfully leverage big data for improved business outcomes.


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How to Cite

Leveraging Big Data Analytics for Enhanced Decision-Making in Business Intelligence. (2024). International Journal of Sustainable Development Through AI, ML and IoT, 3(1), 1-17. https://ijsdai.com/index.php/IJSDAI/article/view/53