Gamification in Management Education for Sustainability: Engaging Millennial and Gen Z Learners
Abstract
This research paper explores the integration of gamification in management education to engage millennial and Gen Z learners while teaching sustainability concepts. The study adopts a theoretical framework that combines motivation and engagement theories with gamification elements. Through a carefully designed curriculum, gamified activities are employed to teach sustainability concepts. Data collection involves surveys and interviews to gauge engagement levels and learning outcomes. Preliminary findings suggest that gamification enhances learners' engagement and understanding of sustainability, presenting promising implications for modern education approaches and sustainable development.
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